Balls of Thunder
A Beer Label That Helps Detect Cancer.
Testicular cancer is the leading type of ailment for men below 35 years of age. Early detection of it can significantly cut the treatment cost and make complete recovery possible.
The problem is that most young men don’t want to self examine their balls.
Our idea was to make ‘self-examination’ a fun & talk-worthy thing to do.
For this, we created a unique partnership with TETE – a leading craft beer in Vietnam & FV Hospital. To create a limited edition beer called ‘balls of thunder’.
The beer bottle itself is a cheeky guide to do a quick check for lumps in 3 minutes.
After drinking the beer, when one goes to tinkle the self-test can be done.
If anything suspicious is found, FV Hospital would do an initial check-up for free.