Clear was re-launching a premium line of anti-dandruff shampoos using exotic botanicals. They worked to protect the scalp from dandruff, while nourishing the hair for a total hair-care solution.
We chose to express this with an evocative metaphor, that hair is like a wild garden growing from the scalp, which like earth. The healthier the soil the more beautifully the plants can flourish.
We collaborated with a renowned Korean flower artist to create stunning botanical masterpieces arranged over several days of filming.
This idea allowed us to present the benefits of their products through stunning visuals of blooming gardens juxtaposed elegantly with the faces of our models.
We used time-lapse to show cycles of blooming and decay to emphasize the need for good care with a great product.