Not Every Love Story Should Be About A Boy and A Girl.
For Valentine’s day, we developed a compelling story that challenges the conventions of love.
Unilever Viet Nam’s Beauty & Personal Care Ex Marketing Vice President Nguyen Thai Hai Van elaborates, “We wanted to tell an authentic story of the struggle that the young generation feels when it comes to love, but not in a conventional way. We wanted to be bold”.
The brand decided to take a strong stand to support all love regardless of gender, social class, religion, or age.
The campaign comes with a host of social initiatives where every interaction incentivises donating to build the Vietnam Youth Support Fund.
The initial response was overwhelming, with the brand getting more than 7 million views in a single day. This beat the country average of 1.8 million views by 4 times.