Coca-Cola Thao’s Story
We solved a family feud for Coke.
In a campaign to mark the lunar new year in Vietnam, we got Coke to set out to intervene in a family feud between a man and his brother. We identified a story on social media that fit with its campaign theme of “new beginnings”.
A girl named Thao wished that her father and uncle could watch the annual new year (Tet) fireworks together as they had done every year until two years ago, when they had a falling out.
We worked with the girl over several months to recreate scenes from the brothers’ childhood, working from old photographs and stories.
The result was a film that was staged at a movie theater where, each unaware that the other was there, the two men were both taken by their families. Their eventual emotional reunion genuinely moved people.