Stamina – You Never Know When You’ll Need It.
Nutriboost is a leading beverage in Vietnam that combines fruit juice with milk for a delicious boost in stamina to sustain the day. The brand was built to be light-hearted which allowed us to be playful with our themes.
We made a series of films that humerously depicted challenges that life throws our way, that can only be overcome with stamina.
In one a young man must act fast, when his girlfriends father nearly catches him in her bedroom. In another an action star is trapped mid-stunt with an unsatisfied and distracted director.
Each sticky situation could only be endured with a Nutriboost of stamina.
The result was a series of funny and entertaining films that distinguished the brand, and set a precedent soon mimicked by others in their category.