Quiting Doesn’t Mean Losing.
X-men is Vietnam’s leading male grooming brand. Since their launch, they have built the brand in entertaining content that has engaged a generation. Since 2017, the brand was facing some relevant issues and attacked by multiple competitor brands on similar positioning.
We wanted to lift the X-Men image to outstanding. We chose to show the enduring inspiration the brand has always been to the men of Vietnam, yet maintain its international appeal.
For this, we told the story of a man, who is conflicted in his life. He is caught between his job and his real passion. We bought it visually alive in a manner, which was never seen before.
We bought it visually alive in a manner, which was never seen before.
In the end leaving the audience with a thought that X-Men and its fragrance can inspire us all to take that leap to be who we truly are.