Creating a campaign by combining three awesome things guys would like to integrate into their lives.
Clear is the leading anti-dandruff shampoo in Vietnam and they were about to launch a new variant that was meant for hair, scalp and body. Hence the name Clear 3-in-1.
Online film/Advertising Campaign
We wanted to showcase the 3-in-1 system in the most entertaining way possible. We surveyed men asking them to share 3 things they find cool and fun, and they wish could be part of their daily lives, no matter how random or fantastic the things seem.
We selected a few combinations of three wild and exciting suggestions to make animated short films promoting the power of integrating 3 functions in 1 product for maximum effect.
To extend the campaign we created social posts, street promotions and merchandise using the art styles developed for the animated shorts.