Spryng™
Created To Mimic A Video Game
Spryng is a post-workout recovery gadget. They commissioned us to create a complete visual identity set from product design, design language, packaging, content, web, and beyond.
Identity/Design/Packaging
To make technology relate to a wider audience we decided to give the entire brand a look that doesn’t make it look and feel like a medical device.
Most similar products all looked plain & boring.
To make technology relate to a wider audience we decided to give the entire brand a look that doesn’t make it look and feel like a medical device.
We wanted to make people feel like they are in a video game, when they buy the product.
Because the product is like a gadget that helps regenerate. Something used extensively in video games.
The product design comes in a range of four:
Orion plays pingpong.
The blue flame.
Monkey business.
Faster than comets.
The colors are all borrowed from the gaming world too.
The content brings to life the feeling of beating gravity, a feeling you get only in the gaming world.
Since then Spryng has won an ISPO Brand New Finalist award. This is awarded to recognize the Top 50 global start-ups in the sporting space.
It was funded in 15 minutes on KickStarter.
Sold out of the initial launch batch units and have gotten huge interest from distributors from countries ranging from France to Belgium to South Africa.