Lac Mango IPA
Paying Homage To The Vietnamese Mango Sellers
We designed unique packaging for LAC Brewing Co’s Mango beer. LAC Brewing Co brings 17 years of commercial brewing experience from Oregon to Vietnam.
The brew is unusual – that it uses only locally produced mangoes to make a craft experience like no other.
An exaggerated version of how these mangoes are delivered was constructed with over a thousand mangoes balanced on the back of an actual bike to create a striking image that would be the hero of the design.
Two variants were designed to start with –
The woman mango seller for the ‘better sweet’ version
The man for ‘better bitter’.
The copy on the pack goes on to remind the drinker to salute the mango seller, without whom this beer just wouldn’t be.