X-MEN For Boss
A “Theater-level” Work.
X-MEN For Boss is a leading male grooming brand in Vietnam. To relaunch the brand, we created a spot for cinema that tells a story of a mysterious man, who hands the keys to his empire to a younger man.
Our story was to show that a real leader is one that makes others grow.
Through the film, we showed a fantastical lifestyle of this mysterious man. All the clothes he wore, places he visited, gloves he wore, cars he drove could be accessed on the brand’s website.