Peace Day Brand Identity – 4P’s

Pizza 4Ps is a much loved chain of restaurants in Vietnam that has been featured on CNN, in The New York Times & many other notable global publications.


Over many months, their chefs Mr. Shotaro Hirukawa & Ms. Natsumi Kobayashi worked with us to create three unique ‘Peace Pizzas’ by combining flavours of conflicting countries: Israel & Palestine – India & Pakistan – China & USA

The intention was to create an experience of harmony through taste. To prove that like the ingredients brought together to make delicious pizzas, we can thrive together harmoniously on our planet.

To bring the symbolism of the campaign to life, we built an identity from triangles and circles which are the hallmarks of a classical pizza.

The colors of the campaign were created by combining the colours of the flags of our featured nations in conflict. We used themes and forms that evoked tranquility, with every motif in the identity designed to spread hope and happiness.

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